It’s an overused statement, but magic does NOT happen inside your comfort zone.
Nearly every day, clients and prospects bring up examples of groundbreaking ideas. Things they’ve seen in case studies or heard about, brilliant work that made a difference. Then they proceed to explain that they want something just as groundbreaking, something that will disrupt the market, something that will break through the clutter…BUT, they want to do this without making any changes, without breaking new ground, without learning new tricks, without taking some chances, without being the bad-ass decision-maker they’re trying to emulate.
Asking for magic without leaving the comfort zone would be like handing Picasso a single bucket of grey paint and expecting a masterpiece.
If you’re wanting to disrupt your market, be a market-leader. Today is the day to roll up your sleeves, grab a shovel, and break new ground.