Although I admittedly have a learning curve ahead of me, getting to know all the program specifics and needs that each location has…I’m excited to say that my family of companies are stepping in to handle the marketing and public relations needs of Boys & Girls Club of the Tennessee Valley. Over the next few days there’ll be an immersion process to learn as much as possible to help these amazing people. If you don’t know much about Boys & Girls Club of the Tennessee Valley, I encourage you to check them out online to learn more.
A quote that’ll mean far less to those that aren’t Iron Man fans, but I don’t trust those people anyway.
You start with something pure. Something exciting. Then come the mistakes, the compromises. We create our own demons. – Tony Stark
This sums up many projects fairly well. We never look at a project and think of all the glorious ways we can fuck it up. We start with a clean slate, full of potential and excitement. Somewhere in the midst of a committee, however, things start to fall apart. Those with vision defer to those with volume. Those with reason are drowned out by those with money. Before long, potential fades away.
It’s late/early, and I’m tired, so I’m not going to tie this one up with a pretty bow. But if you have a vision, if you have a goal, don’t be deterred by negative influences and easier ways to get things done. Keep your focus and your dream alive within yourself, and get shit done.
Sometimes, the best client is one you don’t have any longer.
If you provide a service, you likely have a story about someone that you wanted to help. Someone you tried to help. Someone that simply refused to be helped. Someone that paid you, but they ignored every shred of your expertise and experience.
I challenge you to look at your client list. Are there any clients on this list that you’d be better off without? If one was removed, could you use that time better growing your business or assisting other clients?
Remember, you can fire a client. If warranted, try it. It can be liberating and lead to growth in other areas.
I’m pretty sure The Human League was singing about public relations, branding, and client relationships when they released “Don’t You Want Me” back in 1981. The lyrics are a perfect fit.
You were working as a waitress in a cocktail bar
When I met you
I picked you out, I shook you up
And turned you around
Turned you into someone new
Now five years later on you’ve got the world at your feet
Success has been so easy for you
But don’t forget it’s me who put you where you are now
And I can put you back down too.
There comes a time, that at first glance, it would seem that those we assist might forget who helped them get to where they are. For some clients, maybe a bit of success and increased revenue goes to their heads? Why do they quit listening? Don’t the realize we made them and we can destroy them?
Or then again….
I was working as a waitress in a cocktail bar
That much is true
But even then I knew I’d find a much better place
Either with or without you
The five years we have had have been such good at times
I still love you
But now I think it’s time I lived my life on my own
I guess it’s just what I must do
Maybe, just maybe, after time…clients and agencies simply no longer mesh. Maybe they knew they’d find a better place with or without us, and we were lucky enough to be the ones to help them find the way. Either way, a time comes when it’s time for everyone to move on to other projects.
I’ve never thought of IT as fun, but Innovative Consulting Group is so much fun to work with…we almost forget to log the billable hours. They wanted to represent themselves as the fun folks they are, that also take care of business. I’m pleased with the results.