rants and ramblings social media

Every Client is the Most Important Client You’ll Ever Have

We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There are also times that we would rather give a bath to a wildcat than deal with the client walking through the door.

Regardless of how excited or demotivated you are, you have to approach each client like they’re the most important client you’ll ever have, because they are.  In a world of instant communication (Yelp, Google reviews, Facebook, Twitter, Instagram), we have to consider just how quickly someone can tell the world how wonderful their experience was. A few years ago, you had to provide service to a news anchor to suddenly have 1000s of people see how talented you are…now, almost every customer can share satisfaction (or lack of) with the world.

Clearly, social media reputation management is not the only reason to treat clients like they’re the wonderful creatures they are, but it’s a strong enough motivator to keep it top-of-mind. Personal pride in your craft and a goal to move the industry forward are your driving force — just think of social media activity as those little bumps on the side of the road that alert you as you drift off the sides of the street. They aren’t the motivation to not die in a fiery crash, they’re the reminders to keep your ass in the road.

[originally published for Salon Today]

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  • Shelby
    December 2, 2015 at 2:20 pm

    This is were so many people go wrong in their businesses! I will not work with someone you doesn’t treat me with respect. If I walk in wearing jeans and a t-shirt, I want the same respect as the man in a business suit. You can’t judge someone just by the way they look!

  • Jen
    December 2, 2015 at 10:34 pm

    Social media is a firestorm! You can be sitting at a table in a restaurant and leaving them a bad review online. Let’s face it, people either love you or loathe you. And ever since the birth of the Internet, even the most stone shy person finds their voice online. It’s easier to hide behind a computer and trash someone than it is to their face, but really we shouldn’t do that at all. It’s just not nice, no matter how many 100s of social networks you can complain on. Sing their praises instead of complaints.