Public Relations, Advertising, and Marketing. The lines blur at times, it’s hard to distinguish between them some days. Luckily, no matter what the task of the day is, I Make Stuff Up.
However, contrary to Seth Godin’s book title, not all Marketers are liars.
At no time do I fabricate lies on behalf of anyone. I do, however, look for creative ways to reach audiences with a story. I look for new ways to share stories. I make up creative ways of reaching people. I make up events that didn’t exist so that clients have a fun way to reach intended publics and everyone has a great time doing it.
Hell yes, I make stuff up. However, I don’t lie on behalf of clients to sell products or services. Not only would I not do this, no client I have would want me to.