branding public relations reputation management

“If you don’t like what’s being said, change the conversation.” — Don Draper

I have more than 200 absolute favorite quotes from Mad Men. This one is my absolute favorite today, because it fits so many projects at-hand.

A hefty percentage of my time in the public relations side of life is spent with clients in a sort of crisis mode as they concern themselves greatly with the conversations that are currently talking place. My role is to help them focus on communications strategy and the CONVERSATIONS THAT THEY WANT TO BE TAKING PLACE.

Don Draper put it perfectly. “If you don’t like what’s being said, change the conversation.”

In today’s world, it’s easy to do. You have the tools at-hand to keep tabs on what the public is saying about you and/or your brand. It’s well within your grasp to change these conversations. If you can’t do it yourself, professionals can help.

I’ve lived through this regarding professional and personal topics, and I’m sure I will again. When you’re hearing something you don’t like, you have two choices. You can live with it, or you can change it. Be a winner, and change the conversation to something more suitable to your goals.

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  • Kelly
    December 2, 2015 at 1:34 pm

    I had this experience in my personal life where an ex made me look really bad. but just like this lost says, I changed the conversation and came out on top. I’m sure many businesses go through this! It just takes one customer who had a bad day to ruin your business reputation. It’s so much easier today to do this….so companies really need to turn their conversations around to get their businesses back on track. Don’t let one monkey ruin the parade!

  • Jen
    December 2, 2015 at 10:28 pm

    Sometimes it takes being the bigger person and knowing when to walk away–and when to stand up for your cause. There are so many instances in which we can be advocates and change the direction of which the conversation is going. Think about civil rights, for example, and how it took one brave woman to not give up her seat on the bus and make history. All of us can clearly follow her positive role model and do the same.