I have more than 200 absolute favorite quotes from Mad Men. This one is my absolute favorite today, because it fits so many projects at-hand.
A hefty percentage of my time in the public relations side of life is spent with clients in a sort of crisis mode as they concern themselves greatly with the conversations that are currently talking place. My role is to help them focus on communications strategy and the CONVERSATIONS THAT THEY WANT TO BE TAKING PLACE.
Don Draper put it perfectly. “If you don’t like what’s being said, change the conversation.”
In today’s world, it’s easy to do. You have the tools at-hand to keep tabs on what the public is saying about you and/or your brand. It’s well within your grasp to change these conversations. If you can’t do it yourself, professionals can help.
I’ve lived through this regarding professional and personal topics, and I’m sure I will again. When you’re hearing something you don’t like, you have two choices. You can live with it, or you can change it. Be a winner, and change the conversation to something more suitable to your goals.