Whether it’s your business or your personal brand, there comes a time that rebranding is necessary. An outdated or incorrect brand perpetuates confusion about your actual services and expertise, it also prevents people from knowing just who you really are.
Sometimes we don’t recognize how outdated our brands are, so take a few moments to ask yourself these questions.
- Are you still strutting around in a Members Only jacket or brightly colored leg warmers and jelly shoes?
- Does your logo use the Atari font?
- Was your brand developed as a specific offering, but you now offer much more?
- Are you embarrassed to show your logo?
- Has your target audience shifted since you originally created your brand?
- Does your logo or personal style simply ‘look’ old?
- Do your customers have a different perception about who you are and what you do than you want them to have?
If you answered yes to anything above, it’s time to consider rebranding. Of course you don’t want to throw out the equity you’ve developed in your current brand, but you can transition to a new and shiny you, one that’s ready for 2016 and beyond, not just 1988.
Step back and take a look at everything that involves your company and/or personal brand. Look at the print pieces, the logo, the web site, the signage, your wardrobe (do you really need those parachute pants?), the decor in your business. If all the pieces don’t put forth the image you want to convey, don’t be afraid to fix it.