Each day you get up, you have to play the game. Work has to be done, there are certain tasks that must be completed. However, you don’t have to do things the way they’ve always been done. If you want to succeed, be disruptive. Play the game, but change the rules.
Take a look at your routine today. Why are you doing things the way you do? Have you thought about doing them differently? Look at your marketing and public relations budgets and highlight anything that’s just there because it always has been, I guarantee you there is a better way to allocate those funds. In most cases, I find there is a way to save money while shaking up the system and getting better results.