Happiness is where you find it, especially in the world of advertising. Some mornings I get completely sidetracked looking at vintage ads from days gone by, and they make me somewhat jealous. Look at the simple truth in this ad, they’re happy and they eat lard. What more could there be? The guy in this ad is almost like James Bond, the thought of Daniel Craig smiling wildly in an ad, woman at his arm, discussing his proclivity to eat lard…I want to work on this campaign!