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branding rants and ramblings wtf

Notes to self, on self

Sometimes there are things you simply need to take note of. Some carry a notepad, some use the little voice recorder on their phoneszane hagy tattoos, some of us ink it forever onto our skin.

I was not, and still am not, someone I think of as having tattoos. That doesn’t change the fact that I currently have 10 words tattooed on my arms in very visible places, all below the elbows.

These tattoos for me are not statements of who I am, but of who I wish to be or things I need to remember. I have failed many times at many things. I have fallen short and let myself and others down, I have hurt myself and have hurt others.

Since I’m asked daily what they mean, here they are. They may mean nothing to most people, but they mean something to me, and that’s what matters.

  • Aequitas – In Roman mythology, Aequitas, also known as Aecetia, was the goddess of fair trade and honest merchants. Like Abundantia, she is depicted with a cornucopia, representing wealth from commerce. She is also shown holding a balance, representing equity and fairness. During the Roman Empire, Aequitas was sometimes worshipped as a quality or aspect of the emperor, under the name Aequitas Augusti. [Aequitas is the tattoo that one brother has in the film The Boondock Saints. His brother has a tattoo of the word Veritas. They represent justice/equality/balance/fairness and truth.]
  • Veritas – In Roman mythology, Veritas, meaning truth, was the goddess of truth, a daughter of Saturn and the mother of Virtus. It was believed that she hid in the bottom of a holy well because she was so elusive. Her image is shown as a young virgin dressed in white.
  • Destiny -The hidden power believed to control what will happen in the future; fate.
  • Forevermore – Forever
  • Nevermore – At no future time; never again.
  • Dolorem Ipsum – dolorem ipsum, translated as “pain itself”
  • Willpower – Control deliberately exerted to do something or to restrain one’s own impulses.
  • Discipline – Train oneself to do something in a controlled and habitual way.
  • Fortuna – Fortuna (Latin: Fortūna, equivalent to the Greek goddess Tyche) was the goddess of fortune and personification of luck in Roman religion. She might bring good or bad luck: she could be represented as veiled and blind, as in modern depictions of Justice, and came to represent life’s capriciousness.
  • Thanatos – In Greek mythology, Thanatos /ˈθænətɒs/ (Greek: Θάνατος [Ancient Greek: [tʰánatos]] “Death”, from θνῄσκω thnēskō “to die, be dying”) was the personification of death. He was a minor figure in Greek mythology, often referred to, but rarely appearing in person.
rants and ramblings wtf


‘Discipline’ may not be the right word for the message I’m wanting to convey this morning, maybe ‘dedication’ would be more appropriate. But, with ‘Discipline’ staring at me since it’s tattooed down my right arm, I’m going with it.

One of the pleasures I have is working with an incredible number of very motivated clients. Small business owners, owners of mid-size to large businesses, clients of all types and sizes. The one thing all the successful folks have in common is a very strong work ethic, and the discipline to do what needs to be done. They’re up late, they’re up early, they exercise to keep themselves sharp, they do not waiver in their commitment to win.

On the other side of this are the clients that simply don’t have the discipline to win. It’s hard to identify these clients before signing them, or they’d never make it through. These are the ones that respond to emails weekly, aren’t involved in every facet of the business, and are jealous of the success of others.

If you want to win, take a look at your schedule for the week. Are you dedicating enough time to the battles you plan to win? Maybe you’d rather party and have fun, that’s more than understandable. But, if that’s the case, don’t resent those that are up kicking ass while you sleep — you aren’t living in the same world they’re living in.