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marketing social media

‘Likes’ aren’t the same as ‘influence’

How many times have you heard marketing professionals, or at least someone serving in the role of a marketing professional, brag about how many likes a post received? Likes are not the same as influence. Online posts are wonderful for spreading the word, for assisting in communications…but don’t lose site of the fact that unless you can truly motivate someone to act upon something, you are falling short. Focus far less on ‘likes’ and much more on the ability to make things happen.