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mad men

branding public relations reputation management

“If you don’t like what’s being said, change the conversation.” — Don Draper

I have more than 200 absolute favorite quotes from Mad Men. This one is my absolute favorite today, because it fits so many projects at-hand.

A hefty percentage of my time in the public relations side of life is spent with clients in a sort of crisis mode as they concern themselves greatly with the conversations that are currently talking place. My role is to help them focus on communications strategy and the CONVERSATIONS THAT THEY WANT TO BE TAKING PLACE.

Don Draper put it perfectly. “If you don’t like what’s being said, change the conversation.”

In today’s world, it’s easy to do. You have the tools at-hand to keep tabs on what the public is saying about you and/or your brand. It’s well within your grasp to change these conversations. If you can’t do it yourself, professionals can help.

I’ve lived through this regarding professional and personal topics, and I’m sure I will again. When you’re hearing something you don’t like, you have two choices. You can live with it, or you can change it. Be a winner, and change the conversation to something more suitable to your goals.

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Meditating

Someone very important to me, quickly after meeting me, advised me to try meditating. Apparently I’m a bit wound up most of the time.

med·i·tate
verb
think deeply or focus one’s mind for a period of time, in silence or with the aid of chanting, for religious or spiritual purposes or as a method of relaxation.

This comes to mind this morning as I ponder the final episode of Mad Men one last time.

Whatever your task, whatever your job, you can’t succeed without your version of meditating. You can’t stay on the front line all the time, battling everything that comes your way. Step away, jog, meditate, find your inner self. Marketing/PR/life in general, answers and peace only come when you aren’t looking for them. Look the other way, maybe they’ll find you…or at least you’ll be able to process the data that’s in front of you.