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marketers are liars

advertising marketing public relations rants and ramblings

I Make Stuff Up, but NOT all Marketers are Liars

Public Relations, Advertising, and Marketing. The lines blur at times, it’s hard to distinguish between them some days. Luckily, no matter what the task of the day is, I Make Stuff Up.

However, contrary to Seth Godin’s book title, not all Marketers are liars.

At no time do I fabricate lies on behalf of anyone. I do, however, look for creative ways to reach audiences with a story. I look for new ways to share stories. I make up creative ways of reaching people. I make up events that didn’t exist so that clients have a fun way to reach intended publics and everyone has a great time doing it.

Hell yes, I make stuff up. However, I don’t lie on behalf of clients to sell products or services. Not only would I not do this, no client I have would want me to.