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marketing

rants and ramblings

Being liked is overrated

The most overrated thing in life is being liked. Worrying about likability is partially what has brought us this miserable state of political correctness that we suffer through each day in the United States.

If you’re going to break new ground and do great things, face it…you’re not going to be liked or understood by the majority.

I have clients that hate me, but they stay with me because I’m painfully honest about every aspect of their business that I’m engaged in. I don’t tell them a bad idea that they’ve invested in can be saved if it can’t.  I don’t lessen the blow with flowery words. I simply tell them they have an ugly baby and look for new ways to dress the baby or recommend they start over and try making a prettier baby.

Worry about making a difference in the world, but don’t worry so much about being liked. Let people like the results, that’s even better.

rants and ramblings wtf

Deviant behavior is our only hope

Innovation and greatness don’t come from emulating others, nor does happiness. It’s crucial to learn from what others have done, but absolutely vital to break your own ground and do your own thing.

Whether the topic of discussion is launching a new business, running an existing business, or living a happy and fulfilling life…deviant behavior is our only true hope. Without deviant behavior, you’re simply mimicking what you think you’re supposed to do and what the history of society tells you to do. Without deviant behavior, society cannot move forward.

From now on, when making a decision, don’t ask yourself what society would do. When making a decision, ask yourself what YOU would do.

To truly live, reach outside society’s expectations.

advertising marketing public relations rants and ramblings

I Make Stuff Up, but NOT all Marketers are Liars

Public Relations, Advertising, and Marketing. The lines blur at times, it’s hard to distinguish between them some days. Luckily, no matter what the task of the day is, I Make Stuff Up.

However, contrary to Seth Godin’s book title, not all Marketers are liars.

At no time do I fabricate lies on behalf of anyone. I do, however, look for creative ways to reach audiences with a story. I look for new ways to share stories. I make up creative ways of reaching people. I make up events that didn’t exist so that clients have a fun way to reach intended publics and everyone has a great time doing it.

Hell yes, I make stuff up. However, I don’t lie on behalf of clients to sell products or services. Not only would I not do this, no client I have would want me to.

marketing public relations reputation management social media

It Ain’t Rocket Surgery: 7 Basic Steps to Marketing Success

Odds are, you’re great at something.

Marketing, however, may not be your comfort zone. Nearly every day I speak with some of the best hair dressers and salon owners in the world, but they don’t always know how to let the rest of the world know just how good they truly are.

Don’t let marketing scare you, it ain’t rocket surgery!

If you have no marketing plan, follow these 7 simples steps to get yourself moving in the right direction. This isn’t the answer to all your problems, but it can start clearing the path.

1. Make a plan. It doesn’t have to be a fancy plan, but you can’t move forward unless you know where you’re going. Write down some basic goals and some of the basic steps to help you reach those goals.

2. Make a budget. It’s easy to spend too much, and it’s easy to spend too little. Make a budget so that you don’t lose sight of how much (or how little) you’re investing into growing your brand.

3. Make sure your social media activities sites are active, and representing your salon the way you want them to.

4. Be engaged in the community by supporting local causes that can also draw attention to your salon, look for a win-win situation.

5. Befriend the media. Local media is your friend, and they need content. Communicate with them regularly about trends in the industry and your community involvement. Offer to show the new seasonal hair-styles for the morning news.

6. Service your current clients before worrying about getting new clients. Make sure you are doing all you can for those that already love you. Reach out to them, treat them like you did the first time they walked through the door, and get them back in the door more often. These are the clients that pay the light bills and keep the salon open.

7. Plan the holidays in advance. Look at the calendar, there’s always a holiday around the corner. Plan your specials and your promotions in advance so that you can pre-promote them instead of scurrying last-minute to promote gift ideas. Also, pre-plan to extend hours for the holidays, don’t leave anyone looking for someone to make them beautiful.

Of course there are many more simple ideas, and many more complex ideas to grow your business. But if you don’t have each of these covered, be sure to focus before working on other projects. Cover the basics before reaching for more.

ORIGINALLY PUBLISHED IN SALON TODAY.

marketing social media wtf

5 reasons to update that MySpace Page!

What? Did I just show myself as outdated by referencing MySpace in a current article? Well, it’s still out there, along with dozens of other social media outlets and online tools you’ve used in the past.

Do a quick online search for your own name or company name. Don’t just look at the first page, scroll through a few pages of results. There’s a good chance you’re going to find several links to pages that are outdated.

Not updating your online presence can hurt you or your company. These are common sense, but nobody takes time to think about them. Here are five ways that outdated data is hurting you:

  1. The you of today isn’t the you of yesteryear. There’s a good chance that somewhere out there you’ll find a reference that your favorite hobby is dancing the Macarena, there may even be pictures of you doing it.
  2. Your skills and professional experience have changed. Social media profiles that are five years old likely list you working where you’re not with goals you achieved long ago.
  3. You don’t look the same. That mullet was really awesome back in the day wasn’t it? But is that how you want people to think you look now?
  4. Your contact data has changed. What if someone does want to reach you? Odds are, that email address or phone number has changed.
  5. You’ve grown up a bit. No matter what you’re age, you likely look back a few years at the things you’ve said and done and cringe at some of it. There may be a few things out there you want to delete and bury.

The internet doesn’t forget, and you shouldn’t either. Take the time to log into each of these tools and update your content (or deactivate the account). Make sure your online presence reflects who you are.

Taking the time to do this is time well spent. Sure, a few password resets will be needed, but it’s worth the effort. If people are searching for you, you want to know what they find.

As a bonus, you get a wonderful stroll down memory lane.

social media Uncategorized

Meditating

Someone very important to me, quickly after meeting me, advised me to try meditating. Apparently I’m a bit wound up most of the time.

med·i·tate
verb
think deeply or focus one’s mind for a period of time, in silence or with the aid of chanting, for religious or spiritual purposes or as a method of relaxation.

This comes to mind this morning as I ponder the final episode of Mad Men one last time.

Whatever your task, whatever your job, you can’t succeed without your version of meditating. You can’t stay on the front line all the time, battling everything that comes your way. Step away, jog, meditate, find your inner self. Marketing/PR/life in general, answers and peace only come when you aren’t looking for them. Look the other way, maybe they’ll find you…or at least you’ll be able to process the data that’s in front of you.

social media

Pandora’s Box of Social Media: 7 Things You Must Do

Odds are, everyone reading this has opened the Pandora’s Box of social media for their salon. It’s a mistake not to, because there are so many wonderful opportunities inside. However, oncethe box is open, you must be very careful to control what you let out. As a marketing consultant, I find myself spending more and more time helping people rein in many of the negative impacts of social media.

To help avoid letting loose all the evils of social media into your world, make sure you have these seven simple things under control.

Claim your social media presence on all social media sites. Make sure you have control of your own brand everywhere you can, not just on Facebook and Yelp. Have you updated your Google business page (you have one whether you know it or not)? Have you claimed a Vine account in your company name, just to make sure you control your own brand?

Keep control of your social media login information. Just because you have a great employee that has 15,000 Instagram or Facebook friends, this doesn’t mean they should have control of your accounts. Each week I’m approached by a salon that had an employee set up social media accounts, and now they can’t access them because they employee is gone.

Respond appropriately to the negatives as well as the positives. Be careful how you reply, but reply to those that say good or bad things about you online. If you’re angry when you’re about to reply to that Yelp comment, count to ten and re-read what you’re about to send.

Be active. Don’t post on Facebook once every 6 months. If you drive up to a restaurant and see no cars parked in the parking lot, you’ll assume they’re closed…in the same way, if someone visits you online and the last activity is a haircut in the previous year, they’re not going to think a lot is happening at the salon.

Be engaging. Don’t talk to people, communicate with them. Before Facebook, you didn’t simply stand on a street corner with a bullhorn yelling about what you’re doing, so don’t do that now. Engage your friends in conversation.

Be relevant. Don’t post things that don’t matter and aren’t related to your salon or your clients.

Be sensitive. When you share that bit of humor, make sure you consider how everyone will respond to it. The world may have grown a bit overly sensitive to being politically correct, but you do need to make sure that your sense of humor fits that of your followers.

(originally posted on Salon Today)