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branding free advice perception and reality reputation management

Image is everything

Simple post, regarding something seen whilst jogging.

If your name has ‘lighting’ in it, you may want to keep your damn sign lit.

perception and reality

Reality is fluid, based on perception

Reality is fluid. The closest we will ever have to grasping it is our current impression of the facts, our perception, which we will readily accept as reality.

In most cases there is no reality that we can comprehend, there are simply millions of variations of how reality is perceived. True, there are ample examples where reality is black and white. Is 2+2=4? Yes, it is. But looking beyond numerics, things are never what they seem. If someone explains what they perceive as facts, they’re only explaining them in the best way they know how – they can’t convey the essence of all that is. If you assume that you have all the facts, you only have a snapshot in time that is the culmination of all things building up to how you will perceive them in that exact moment.

What the fuck is this doing on a mostly business-oriented blog that is mostly PR-related? Walking that line of perception and reality is my career, often for 16 hours each day. Framing realities that people will accept is my niche, what I’m quite good at.

I write this only as a way to commit myself to a draft of a much longer article, one that has been living in my mind for many years now.¬†Reality is fluid, and that’s part of the magic that keeps our time on Earth livable. There’s nothing wrong with changing our perception of how we view fact, in fact, that’s what keeps us from simply giving up and letting go.