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public relations

rants and ramblings

Being liked is overrated

The most overrated thing in life is being liked. Worrying about likability is partially what has brought us this miserable state of political correctness that we suffer through each day in the United States.

If you’re going to break new ground and do great things, face it…you’re not going to be liked or understood by the majority.

I have clients that hate me, but they stay with me because I’m painfully honest about every aspect of their business that I’m engaged in. I don’t tell them a bad idea that they’ve invested in can be saved if it can’t.  I don’t lessen the blow with flowery words. I simply tell them they have an ugly baby and look for new ways to dress the baby or recommend they start over and try making a prettier baby.

Worry about making a difference in the world, but don’t worry so much about being liked. Let people like the results, that’s even better.

public relations

The PR Quandary

Something I have to point out quite often is that marketers and PR professionals are not liars, at least I’m not.

I promote the positive. That’s a common-sense decision for anyone.

I drown out the negative with the positive. That’s another common-sense decision for anyone.

A public relations professional can do wonders for your image by simply promoting the good, but do yourself a big favor and don’t do things that you don’t want talked about. Don’t put yourself in a position of needing me to promote the positive to simply bury the negative. Do good work and do things that you want people to talk about, then let me make those stories even better.

client fun rants and ramblings

You Were Working as a Waitress in a Cocktail Bar…

I’m pretty sure The Human League was singing about public relations, branding, and client relationships when they released “Don’t You Want Me” back in 1981. The lyrics are a perfect fit.

You were working as a waitress in a cocktail bar
When I met you
I picked you out, I shook you up
And turned you around
Turned you into someone new
Now five years later on you’ve got the world at your feet
Success has been so easy for you
But don’t forget it’s me who put you where you are now
And I can put you back down too.

There comes a time, that at first glance, it would seem that those we assist might forget who helped them get to where they are. For some clients, maybe a bit of success and increased revenue goes to their heads? Why do they quit listening? Don’t the realize we made them and we can destroy them?

Or then again….

I was working as a waitress in a cocktail bar
That much is true
But even then I knew I’d find a much better place
Either with or without you
The five years we have had have been such good at times
I still love you
But now I think it’s time I lived my life on my own
I guess it’s just what I must do

Maybe, just maybe, after time…clients and agencies simply no longer mesh. Maybe they knew they’d find a better place with or without us, and we were lucky enough to be the ones to help them find the way. Either way, a time comes when it’s time for everyone to move on to other projects.

advertising marketing public relations rants and ramblings reputation management social media

Create Coincidences

I always apply my favorite quotes to work, that’s what makes them resonate so well for me. My favorite television quote of all time is from Fox Mulder on The X-Files. “If coincidences are just coincidences, why do they feel so contrived?”

Very often, budget is better spent bypassing traditional media and by putting your product or service directly in the path of those you wish to reach. Get in front of people, be in front of them at the time they decide they need you, make that coincidence happen.

How do you do that? Get creative, be clever, have a plan, and do things differently. Make the best use of grassroots marketing and event tie-ins, pitch the media with a unique twist to be included in stories not directly related to promoting your product or service, don’t push your services on anyone but be in front of them when they need you.

Making coincidences happen may not always be the easiest route to follow, but it can be very effective. It’s also more cost-effective to cleverly find your audience than to try to beat them into submission with TV and radio and Google Ads.

marketing public relations reputation management social media

It Ain’t Rocket Surgery: 7 Basic Steps to Marketing Success

Odds are, you’re great at something.

Marketing, however, may not be your comfort zone. Nearly every day I speak with some of the best hair dressers and salon owners in the world, but they don’t always know how to let the rest of the world know just how good they truly are.

Don’t let marketing scare you, it ain’t rocket surgery!

If you have no marketing plan, follow these 7 simples steps to get yourself moving in the right direction. This isn’t the answer to all your problems, but it can start clearing the path.

1. Make a plan. It doesn’t have to be a fancy plan, but you can’t move forward unless you know where you’re going. Write down some basic goals and some of the basic steps to help you reach those goals.

2. Make a budget. It’s easy to spend too much, and it’s easy to spend too little. Make a budget so that you don’t lose sight of how much (or how little) you’re investing into growing your brand.

3. Make sure your social media activities sites are active, and representing your salon the way you want them to.

4. Be engaged in the community by supporting local causes that can also draw attention to your salon, look for a win-win situation.

5. Befriend the media. Local media is your friend, and they need content. Communicate with them regularly about trends in the industry and your community involvement. Offer to show the new seasonal hair-styles for the morning news.

6. Service your current clients before worrying about getting new clients. Make sure you are doing all you can for those that already love you. Reach out to them, treat them like you did the first time they walked through the door, and get them back in the door more often. These are the clients that pay the light bills and keep the salon open.

7. Plan the holidays in advance. Look at the calendar, there’s always a holiday around the corner. Plan your specials and your promotions in advance so that you can pre-promote them instead of scurrying last-minute to promote gift ideas. Also, pre-plan to extend hours for the holidays, don’t leave anyone looking for someone to make them beautiful.

Of course there are many more simple ideas, and many more complex ideas to grow your business. But if you don’t have each of these covered, be sure to focus before working on other projects. Cover the basics before reaching for more.

ORIGINALLY PUBLISHED IN SALON TODAY.

social media Uncategorized

Meditating

Someone very important to me, quickly after meeting me, advised me to try meditating. Apparently I’m a bit wound up most of the time.

med·i·tate
verb
think deeply or focus one’s mind for a period of time, in silence or with the aid of chanting, for religious or spiritual purposes or as a method of relaxation.

This comes to mind this morning as I ponder the final episode of Mad Men one last time.

Whatever your task, whatever your job, you can’t succeed without your version of meditating. You can’t stay on the front line all the time, battling everything that comes your way. Step away, jog, meditate, find your inner self. Marketing/PR/life in general, answers and peace only come when you aren’t looking for them. Look the other way, maybe they’ll find you…or at least you’ll be able to process the data that’s in front of you.