I’m pretty sure The Human League was singing about public relations, branding, and client relationships when they released “Don’t You Want Me” back in 1981. The lyrics are a perfect fit.
You were working as a waitress in a cocktail bar
When I met you
I picked you out, I shook you up
And turned you around
Turned you into someone new
Now five years later on you’ve got the world at your feet
Success has been so easy for you
But don’t forget it’s me who put you where you are now
And I can put you back down too.
There comes a time, that at first glance, it would seem that those we assist might forget who helped them get to where they are. For some clients, maybe a bit of success and increased revenue goes to their heads? Why do they quit listening? Don’t the realize we made them and we can destroy them?
Or then again….
I was working as a waitress in a cocktail bar
That much is true
But even then I knew I’d find a much better place
Either with or without you
The five years we have had have been such good at times
I still love you
But now I think it’s time I lived my life on my own
I guess it’s just what I must do
Maybe, just maybe, after time…clients and agencies simply no longer mesh. Maybe they knew they’d find a better place with or without us, and we were lucky enough to be the ones to help them find the way. Either way, a time comes when it’s time for everyone to move on to other projects.